| Client Name | King Abdulaziz Center for World Culture - Ithra |
|---|---|
| Project Year | 2022 |
| Project Time | 90 Days |
| Project Type | Cultural Activation |
The iRead initiative by King Abdulaziz Center for World Culture (Ithra), started in 2013, aims to promote reading culture and knowledge celebration among young audience. The program offers cultural activities emphasizing reading, Arabic language, and raising awareness in society. It serves as a platform for promoting cultural production and encouraging reading habits. Ze was responsible for the outreach marketing campaign.
PROJECT MANAGEMENT
Market Research, Monitor Project Progress, and Activation Location Study.
EXPERIENCE DESIGN
Strategy & Concept Development, Graphic & Multimedia Design, and Element Design.
OPERATIONS & LOGISTICS
Book’s Stock and Restock Management, Logistics and Maintenance.
STRUCTURAL EXECUTION
Visual & Spatial Identity Production, and Temporary Structures.
